Mook

We’re delighted to be leading digital communications for the Department of Health’s HPV vaccine programme this year. The vaccine will help protect young girls from cervical cancer and will be given out through schools, and digital has a powerful role to play in promoting engagement and understanding of the initiative across the target audience. We’re obviously very proud of our continued involvement with the COI on this and other social marketing campaigns as part of our roster position. More on the results later this year! In the meantime, many thanks to our friends at NMA and Campaign for a mention last week.

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Well, news is just in that the snappily-named Internet Corporation for Assigned Names and Numbers has decided to liberalise generic top level domain names. Which means that we will be able to have .mook instead of mook.co.uk, and brands will be free from the limitations of ‘brandname.com’ forever, including the historic connection between domains and geography that doesn’t necessarily reflect the content or purpose of a website. But before you rush out and buy one, applications won’t be taken until the first part of 2009, so there’s plenty of time to think up hilarious domain-based jokes like www.dot.dot.

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Sometimes you see something that simply has to be shared. This extraordinary experiment in social media by Jonathan Harris and Sep Kamvar is a database of several million human feelings dynamically harvested from new blog entries from around the world. The aim? To show feelings on a global scale in playful interfaces that demonstrate the relationships between people, places and what they say about themselves. Beautiful and a wonderful example of how how social media can bring us together.

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Well, after some years of passionately expounding the value of social media optimisation, Mook can now proudly present a delicious, low fat new website. For some reason, digital consultancies, particularly when they are doubling in size every year, find it quite hard to create effective websites for themselves (in the way that Cobblers’ children always have holes in their shoes). But we’ve made it, it’s out there and we want to hear from you. Comments are welcome, just as you are to subscribe to our feed. After all, it won’t be 2.0 without you…

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We are quite literally delighted by the response our website for Nitro Group has created in the international design community. It has scooped an FWA site of the day and topped the Design Charts for several weeks.

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This probably isn’t high-brow enough, but rarely is the complex art of SEO so perfectly summed up as in this lovely film. This is one of many vital almshouses on the endless road towards the demystification of digital. It’s also fun, which is another good reason to tell you about it. Forgive us if we’ve lowered the tone, something complex about vertical business sector revenue modelling will follow immediately.

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What a lovely video this is from some clever people at Common Craft. If you ever needed a simple explanation of social networking, this is it. There’s something exquisite about the use of pieces of paper to represent complicated technology developments and these guys are covering everything from RSS feeds to Twitter. For some reason, the smarter people are, the more likely they are to draw something and move it around on a table. Perhaps an indication of latent demand for a Microsoft Surface enabled world?

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